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Building Cultural CapitalBuilding Your Cultural Capital

"Between June 1997 and December 2004, the Cultural Transformation Tools® were used to map the values of 500 organizations in 31 countries.

The tools are available in 18 languages. ”


In an age of increasing global and local competition, the ability of an organization to build a corporate culture that attracts and retains talented people is rapidly emerging as the most important criterion for financial success.

Executives and employees are searching for organizations that will support them in their personal and professional growth. They want to work for companies that are not only great places to work, but are also socially responsible and embrace sustainable development. They want to feel a sense of alignment between their personal values and their company's values.

Similarly, customers are becoming more aware of the impact of company policies on the environment, and on economic and social sustainability. When they have a choice, they are choosing to purchase products from companies who share their values.

Consequently, companies around the world are increasingly focusing on building their Cultural Capital. They want to become a "full-spectrum" organization. They are attempting to create vision-guided, values-driven organizations that focus on employee fulfillment, customer care and leadership development. Not only are these companies attracting and retaining talented people they are also building shareholder value.


More about Our Cultural Assessment Models and Tools

CTT Cultural Assessment Models

Personal Consciousness

Leadership Consciousness

Organizational Consciousness

CTT Cultural Assessment Tools

Individual Assessments

Leadership Assessments

  Cultural & Team Assessments

Employee Entry/Exit Assessments


Cultural Transformation Tools® is a Registration of Barrett Values Centre

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CollaborativeWays is transitioning business to ElevateWork. 

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