The Call Of Deep Cultural Transformation
In this age of rapid innovation and disruption, the ability of an organization to build a corporate culture that engages, attracts and retains talented people is emerging as the most important criterion for sustained success. Cultures need to be fulfilling, agile and resilient.
Executives and employees are searching for organizations that will support them in their personal and professional growth. They want to work for companies that are not only great places to work, but are also socially responsible and embrace sustainable development. They want to feel a sense of alignment between their personal values and their company's values. They want a workplace that has soul and feeds their soul - a work environment that is healthy and balanced.
Similarly, customers are becoming more aware of the impact of company policies on the environment, and on economic and social sustainability. When they have a choice, they are choosing to purchase products and services from companies who share their values.