CULTURAL TRANSFORMATION TOOLS®
In an age of increasing global and local competition, the ability of an organization to build a corporate culture that attracts and retains talented people is rapidly emerging as the most important criterion for financial success.
Executives and employees are searching for organizations that will support them in their personal and professional growth. They want to work for companies that are not only great places to work, but are also socially responsible and embrace sustainable development. They want to feel a sense of alignment between their personal values and their company's values.
Similarly, customers and investors are becoming more aware of the impact of company policies on environment, economic and social sustainability. They are increasingly choosing to invest in companies and purchase products from companies who share their values. The incredible rise in ESG investments and reporting is just one indicator of this.
Consequently, companies around the world are increasingly focusing on building their Cultural Capital. They know that if they want to be successful and sustainable, their culture needs to be aligned with their purpose and vision. These companies are creating purpose-guided, values-driven organizations that focus on employee fulfillment, customer care, sustainability, and leadership development. Not only are these companies attracting and retaining talented people they are also building shareholder value.
More about Our Cultural Assessment Models and Tools
CTT Cultural Assessment Tools
Cultural Transformation Tools® is a Registration of Barrett Values Centre